Talking. Planning. Thinking. Creating. Gamifying. Training. And more. Here are some thoughts our experiences have taught us about how to Command Your Brand.
Die, PowerPoint, Die.
How many times have you been listening to a speech only to wake up in your chair wondering, “Do they fire people around here for snoring?”
For that matter, how many times have you been giving a speech only to wake up behind the podium wondering the same thing?
Here’s the problem: some of the world’s brightest, most successful people mistakenly think they can simply tell you their brilliant ideas and that you’ll actually care.
Wrong. Turns out, if you want people to listen, you’ve got to talk to them in a way that makes them want to hear. Because most of us care more about people than about ideas, facts and figures—even when they’re good, true, or relevant. And most of us would rather feel engaged by a speaker than simply be lectured to. So to really connect with the audience, you’ve got to invite your important ideas down off the mountain.
How do you do this? By linking ideas, facts, and figures to real, live people. This means getting personal. And that means not just telling an idea, but telling a story.
Here’s one of ours. Our client needed eight different people to deliver eight super-long, super-information-saturated speeches—all in a single day. Armed with a strong point of view and miles of facts, our client assumed success.
Armed with decades of experience we anticipated abject failure.
We said, “Do the math. If each speech has three ideas in it, you’re asking your audience to remember 24 ideas. What are the chances of that happening?”
So we worked with each presenter to trim their remarks to the most essential ideas. Then, instead of inflicting Death by Powerpoint on the unsuspecting audience, we helped each speaker present his or her ideas in the context of a personal, memorable story. Some were touching. Others were provocative. Many received standing ovations. And not a snore was heard for miles around.